Monday 25 April 2011

The Global Indian Takeover – Vijay Mallya joins the list

After the Tata-Coru, Birla-Novelis, Tata Tea-Tetley, Tata-Daewoo trucks, Reliance-Flag Telecom, and countless rumours of Reliance-Dow Chemicals and Reliance-Carrefour, the latest to join the list is the 'Richard Branson' of India - Vijay Mallya.
United Spirits, acquired Scotland based Whyte & Mackay for $1.18billion, with this the company has become the world's second largest liquor company. W&M has a 9% share of the total global scotch market and leading supplier of scotch whisky.

This makes a strategic fit for company, as rising disposable income and brand preferences have driven scotch whisky demand to 30% in India as compared to 12% for liquor market. It would also provide access to EU markets, Russia and China.
The move was greeted by the market too, which is reflected in the company's share price today. Surely, its time for Vijay Mallya to raise a toast and have 'good times'.
Going by the things ahead and ambitions, its not far when Vijay Mallya could buyout a major international airline. Already, Kingfisher Airlines is the first Indian company to place order for 5 Airbus A380, world's largest aircraft.